The Pomona King of the Mountain Festival is held every year in the Noosa Hinterland town of Pomona. It is an all-day, fun-filled event for the whole family, which builds up to the main event, the Bendigo Bank International Mountain Challenge where competitors race up and down Mount Cooroora.
The festival program includes a 3km Family Fun Run, mountain bike ride, heritage markets, antiques and collectables fair, primary school relay, tug-o-war, skate comp, live music on the Pomona IGA stage, buskers, amusement rides, side show alley and a relaxing food court area....plus more.
The main event, The Bendigo Bank International Mountain Challenge at 2pm is a steep, almost vertical 4.2km race to the top of the mountain and back. Entrants come from all over Australia, New Zealand, the Pacific Rim and the United Kingdom, with a strong rivalry between Australia and New Zealand participants.
Runners start from the centre and head bush towards Mount Cooroora. A set of low hills confronts runners before they take on the mountain track which is little more than a goat track. The return down the mountain requires strength, agility, a good sense of balance and an immunity to fear.