Noosa is the backdrop for Australia’s first Wellness Tourism Summit, aimed at showcasing the rapid growth in the wellness sector and the opportunities for tourism businesses in Australia.
The Summit is being convened by Katherine Droga, chair of the Global Wellness Institute (GWI), a non-profit organisation, whose mission is to empower wellness worldwide.
The two-day program will reveal the latest research, consumer trends and best practice in wellness travel and tourism, with more than 20 leading wellness travel experts invited to speak on the main stage to share their insights into the growing wellness tourism sector.
Research carried out by the GWI values the wellness tourism sector at $639 billion a year in global visitor spend, with Australia receiving 10 million wellness trips a year from local and international visitors.
And at 6.5% annual growth between 2015 and 2017, the wellness tourism sector is growing at more than twice the rate of general tourism and is one of the fastest growing segments in tourism overall.
In a list of the top 20 wellness tourism destination markets, Australia is ranked 14th globally in terms of percentage growth in trips over the past two years. There was an 8.3% growth in Australian wellness trips between 2015 and 2017, with 1.5 million trips added.
The Summit already has a stellar line-up of speakers, with more to come. Confirmed speakers to date include: Emlyn Brown, Accor’s Paris-based Vice-President Wellbeing, Luxury and Premium Brands; Joanne Barber, sustainability transformer and wellness thought leader at Singapore-based We Affirm Co.; Sharon Kolka, general manager and wellness director at Gwinganna Lifestyle Retreat; Georgia Rickard, Editor-at-Large at Virgin Australia; Janice Williams, publisher of Wellbeing Magazine; Charles Davidson, founder and chairman of Peninsula Hot Springs; and Tourism Australia.
The opening night, Thursday 19 March, will commence with welcome cocktails and canapes and a chance for delegates to network with industry colleagues and media. Friday 20 March, will begin with complimentary morning wellness activities followed by the Summit showcase, a full day of wellness travel immersion with talks and panel discussions on the main stage.
Delegates will be able to sample wellness experiences in breakout areas with lunch held at Peter Kuruvita’s award-winning Noosa Beach House Restaurant.
The Summit will be a chance for delegates to understand the value of the wellness economy and the diversity within the sector.
The Wellness Tourism Summit is supported by Tourism Noosa, Tourism Australia and Sofitel Noosa Pacific Resort.
Early bird registrations close on 31 August, 2019. Book your ticket online.