James has been a Noosa resident for the past 19 years and has managed and owned various businesses within the region. With a background in sales and business development for over 25 years, James has refined that experience over the past 8 years in the tourism industry.
As the General Manager of the Discovery Adventure Group, James has experience with international and domestic visitor trends, inbound tourism processes and has worked hard to establish Noosa as a key destination in East Coast Group Series travel itineraries. He has developed a multitude of adventure tourism products from conception for wide-ranging demographics. He is extremely passionate about the overall guest experience.
Discovery is a multi award-winning tour operator and strives to ensure all tours operate in an ethical, environmentally conscious and sustainable way, complying with their Advanced Eco Certified qualifications and very much within the Noosa ethos. As the Discovery Adventure Group continues to forge into new markets, Tourism Noosa will benefit from their key international trade partnerships.