Michelle was appointed to the Tourism Noosa Board in 2017 and brings extensive experience in strategy, customer experience, marketing and sales across a variety of industries.
As the director of Social Tap she has worked with hundreds of businesses in the hospitality, tourism, food and beverage industries with their marketing and website development, as well as digital marketing consulting and training.
Before moving to Noosa with her family in 2010, Michelle worked with some of Australia’s leading organisations such as News Limited, IBM, Sensis, Telstra and Vodafone, across various strategic and senior management positions and leading significant programs of work.
She is passionate about working with Tourism Noosa's members to help them continuously improve their product and service offering, as well as the skills and capabilities of their team members.
Michelle is Chair of Tourism Noosa's Industry Development and Sustainability Committee.