MEDIA RELEASE - January 2026
On Queensland’s Sunshine Coast, Noosa is more than a holiday destination, it’s a community-led model for sustainable travel. Recognised as Australia’s first EarthCheck Certified destination and proudly part of a UNESCO Biosphere Reserve, Noosa has long balanced environmental protection with a high-quality visitor experience, where travellers have the chance to leave the destination better than they found it.
Noosa is home to the Kabi Kabi people, whose deep cultural connection to Country continues to shape respect for land, water and community. This living heritage underpins a destination ethos that values care, custodianship and responsibility. Visitors can immerse themselves in a free 6-minute welcome to country virtual audiovisual experience that takes place at 7pm daily outside the Visitor Information Centre in Hastings Street.
In Noosa, sustainability isn’t a trend; it’s a way of life. With nearly 43% of Noosa protected under conservation status, a pristine coastline and carefully managed growth invite visitors to slow down, reconnect with nature and travel with intention. From coastal walks through Noosa National Park to long lunches celebrating local produce, experiences are designed to deepen connection, not leave a heavy footprint.
This connection to nature extends into the Noosa Everglades, one of only two everglade systems in the world. Often called the “River of Mirrors,” this remarkable wetland is a sanctuary of tea-tree infused waterways and ancient landscapes, best explored by kayak or eco-cruise, where conservation and wonder go hand in hand.
Noosa also champions practical, community-led action. Through initiatives like Plastic Free Noosa, the region leads the way in reducing single-use plastics, inspiring businesses, visitors and locals alike to make small changes that deliver lasting impact.
Across the region, sustainability shows up in thoughtful ways: solar-powered stays, award-winning farm-totable dining, locally owned boutiques, artisan makers and regenerative tourism experiences that support the environment and community.
In Noosa, travel isn’t about ticking off sights - it’s about leaving with a deeper appreciation for Country, culture and nature, and knowing your visit helps protect what makes this place so special.
For inspiration and to discover ways to travel good in Noosa visit www.visitnoosa.com.au/travel-for-good
ENDS
For media enquiries contact Susan Ewington, Tourism Noosa 0412 692 961 or susan@tourismnoosa.com.au
