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Tourism Noosa is the not-for-profit, peak tourism organisation for the Noosa Council region, focused on sustainable, ethical, viable and value-adding tourism development. We represent more than 600 members, made up of Noosa tourism operators and supporting businesses. The environmental sustainability of our piece of paradise here in Noosa and surrounding areas is of high importance for us and we strive to enhance the natural world where we live, work and play by contributing through a variety of environmental programs.

A number of sustainability initiatives are led by Tourism Noosa in close collaboration with stakeholders including Noosa Council and environmental groups such as the Queensland Government Department of Environment & Science, Queensland Parks & Wildlife, Noosa & District Landcare, Noosa Biosphere Reserve Foundation, Noosa Integrated Catchment Association, Noosa Parks Association, Zero Emissions Noosa and the Noosa World Surfing Reserve.

From the hinterland to the coast, Noosa’s natural green environment and unique quality of life is cherished by locals and admired by visitors, as evidenced by Noosa being recognised as a UNESCO Biosphere Reserve in 2007.

Tourism is one of Noosa’s key industries, generating more than $1.2 billion for the town’s economy in a normal year (year ending December 2019) and employing approximately 4300 people. Consumer demand for sustainable tourism practices in Australia has been rising for several years – industry, Government and tourism operators have increasingly recognised the advantages of meeting higher environmental standards. The Noosa community has a long and proud history of protecting and enhancing this region’s world-class nature for generations to come, and Tourism Noosa has come along on this journey through implementing environmentally sustainable programs as outlined below.

We will be encouraging everyone who visits us for the 2022 NOOSA QICA Conference to help enjoy, learn about, and participate in some of our initiatives.

Welcome to Noosa

Online training program for new members to provide an understanding of the region including the Noosa Biosphere and sustainability initiatives.

Noosa Eco Check

A training program and in-house accreditation to encourage businesses to adopt more sustainable practices and reduce their environmental impact, while achieving cost savings.

Sustainable Events Program

A $40K grant via the Qld Govt Department of Environment and Science, Community Sustainability Action Program enabled a dedicated Tourism Noosa resource to meet with event organisers, lifting their standards in sustainability.

Sustainable Events Criteria

An auditing tool created by Tourism Noosa to measure an events environmental impact, creating a benchmark for an event to improve on annually.

Plastic Free Noosa

Working with Tourism Noosa members to eliminate 6 key plastic items in their businesses. 179 businesses are members, with over 11,807,202 pieces of plastic eliminated and 69 plastic free champions (eliminating all 6 single use plastic items).

Trees for Tourism

$42,264 has been raised, 5,283 trees planted, 655 tonnes of carbon sequestered. The program supports Noosa & District Landcare’s rehabilitation projects in revegetation, erosion prevention and habitat for local wildlife – $1 from every paying event participant goes towards the program (Tourism Noosa sponsors over 16 events per year).

Noosa Water Bottles

100% aluminium, infinitely recyclable bottles to help eliminate plastic bottles.

A Tourism Noosa initiative, 72,000 plastic bottles have been eliminated in Noosa with 150 water bottle stockists.

Noosa Composting Trial

A successful 6-week trial with 7 food and beverage venues.

Over 6 weeks 3.425t was collected, representing 99% diversion from landfill and 3.425t in greenhouse gases saved.

Kabi Kabi Indigenous Tourism

Noosa’s traditional owners are celebrated with a state-of-the-art digital installation.

Noosa Biosphere Koala Gala 2021

Tourism Noosa was a key sponsor of this event, held during Melbourne Cup day and working closely with Noosa Biosphere Reserve Foundation to raise much needed funds to help save our local Noosa koalas.

Sustainable Collateral

Minimising print requirements and only using local, sustainable products for collateral including the Noosa Holiday Guide (for consumers) and Trade Planner (for travel agents).

Visitor Information Centre

Green Travel merchandise section including water bottles and reusable Pottery for the Planet products, plus education of centre volunteers and Noosa visitors.

Built sustainably, the Noosa Visitor Information Centre in Hastings Street is constructed of 100% recycled steel and recycled Australian hardwood. In 2021 we expanded the Green Travel section to include reusable products, as well as wall maps and interactive displays to educate Visitor Centre volunteers and Noosa holiday makers (160,000 centre visitors per year).

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