The COVID pandemic has highlighted the importance of working with the travel trade (travel agents) for security when travelling for protection, assistance, and intel for consumers in relation to extended layover times, unexplained flight cancellations and confusing fine-print.

Tourism Noosa's global trade marketing strategy aims to increase awareness of Noosa and the region’s visitor offerings throughout the trade travel industry.

Our activity includes trade and media familiarisations, brand alliance campaigns and attendance at trade events and missions.

We assist export-ready businesses to increase their share of international visitors including New Zealand, North America and United Kingdom as a major focus.

Noosa’s Trade Travel Planner is the key piece of collateral, distributed domestically and internationally, designed with the trade in mind and providing buy-in opportunities for export-ready product.

The planner assists and educates wholesalers, inbound tour operators and retail agents to sell Noosa and source reliable international-ready product and experiences.


To find out more, contact Trade and Business Events Manager Vynka Hutton: